FINE-DAY is a new lifestyle and homewares brand launched in May 2022. I came onboard just after launching to push the brand and its identity forward. I was responsible for all creative outcomes from the conceptual stage, through to final artwork. Working closely with the Creative Director to realise their vision for each seasonal campaign. From singing off mood boards and creative decks to working with producers to lock in the all of the relevant talent for the shoot. On shoot days I had to ensure we get all of the content required for the campaign while managing the shoot and schedule. Additionally I work on all aspects of the post production work. From getting selects approved, to briefing retouchers, and creating final artwork for Web, eDMs, social media and advertising. 

Photographer: Michelle Tran
Stylist: Emily Ward
Production: Hart&Co

Videography & Editing: Daniel Hartley-Allen